Colgate-Palmolive’s Hill’s pet food unit has been hit with a proposed class-action accusing it of conspiring with vets to disparage smaller competitors that sell “non-traditional” dog food, hurting their sales
Startup brand KetoNatural filed the lawsuit, on Tuesday 6th February 2024 in Kansas federal court against Hill’s Pet Nutrition, which is one of the largest pet-food manufacturers in the United States, and a group of veterinarians. The lawsuit asserted violations of a federal law that prohibits false advertising.
Hill’s, according to the complaint, has conspired to make false statements linking “boutique, exotic and grain-free” diets to a greater risk of dogs developing Dilated Cardiomyopathy.
“Defendants’ false claims about the dangers of pet food from smaller manufacturers has scared billions of dollars of business away from smaller manufacturers and into Hill’s coffers,” the lawsuit said.
The company said in the lawsuit that it had “cultivated reams of evidence” from customers who said they stopped buying its dog food over concerns about a purported linkage to the canine heart disease dilated cardiomyopathy.
The lawsuit asserted the U.S. Food and Drug Administration as part of the alleged scheme was “induced” in 2018 to investigate a “potential link between certain diets” and dilated cardiomyopathy.
KetoNatural said the “investigation never actually turned up any link between the disease and the targeted products.”
Hill’s separately faces a consumer class-action in U.S. federal court in Chicago that alleges deceptive practices over its pet food marketing and sales. Hill’s has denied the claims.
The main complaints stem from the claims made by vet Dr Lisa Freeman from Tufts University who coined the term ’boutique diets’ as explained in this video. She released a number of papers that led to the misconception that dog food diets containing peas and lentils could be implicated in the cause of dilated cardiomyopathy where the FDA found no link at all, but the damage had been done from all the publicity.
This private published study also confirms that there were no cardiac changes in dogs fed diets high in legumes – https://www.frontiersin.org/articles/10.3389/fanim.2023.1271202/full
Dr Freeman was employed by Hills and other corporate companies at the time as shown by this published paper. (Dr Freeman has received funding from, given sponsored lectures for, or provided professional services to Aratana Therapeutics, Elanco, Hill’s Pet Nutrition, Nestlé Purina PetCare, P&G Petcare (now Mars), and Royal Canin.)
See further updates to the trial on February the 13th.
Pet Foods not the only ones affected
Published in February 2024: https://link.springer.com/article/10.1007/s10584-024-03690-w
This article details how the animal agriculture industry have helped maintain the industry’s social licence to operate by generating industry-supported research, professorships and university research centres, which support public relations and policy advocacy. They are spending many millions of dollars to do this. It’s a scandalous corruption of the scientific process.
Using microbial protein for the very first time in dog treats!
This first-of-its-kind protein is derived from bacteria that have been consumed by humans for centuries in foods such as kimchi, kefir, and sauerkraut
The longest, most comprehensive peer-reviewed study so far!
Domestic dogs maintain positive clinical, nutritional, and haematological health outcomes when fed a commercial plant-based diet for a year. Peer reviewed and published in PLOS ONE
Reasons Why Dog Owners Stop Feeding Raw Meat-Based Diets
The latest paper from April 2024 makes an astounding 85 papers against the use of raw feeding in our dogs
UK’s first meat cultivated cat food to launch!
The world’s first cans of cat food made with cultivated chicken to be sold in 2024 at Pets At Home!
Plant Ingredients in Dog Food
An enormously positive article about the use of plant-based proteins in pet food written by PhD Veterinary Scientist Jelena Suran in February 2024
Purina HA tins OR Give A Dog A Bean?
Let’s look at the ingredients in Purina HA tins with hydrolysed soya and pure sugars
History Of Vegan Dog Food
Vegan dog food in the UK has a fascinating history and such an exciting future!
HOWND named to World’s Most Ethical Businesses list
“Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day”
Will we see empty supermarket shelves of pet food in 2024?
As each country prepares to reach their zero carbon emissions agreement, we have meat-based pet food manufacturers panicking as Category 3 animal fat is also very valuable to the renewable diesel market
Hills Enters Cultivated Pet Food Market
Meatly to sell ‘first-ever’ cultivated pet food at Pets At Home
Successful Plant-Based Collaborations
Edgard & Cooper partners with Deliciously Ella for plant-based food launch
Peas, lentils and DCM in dogs
Dr Jo works for an independent vet practice in Devon and she asked some very valid questions during a lunch and learn about plant-based dog nutrition at her practice. Her main focus in practice is around treating dogs with atopic skin conditions due to sensitivities,...