meatly dog food

The London-based startup Meatly is producing cultivated chicken for pets. In March, it was reported that the company was expecting to get the greenlight in about three months with tinned cat food co-created with plant-based UK company Omni.

One of the major bottlenecks of cultivated meat is the cost associated with producing it. Meatly claimed to have slashed this significantly by developing a protein-free culture medium for its pet food. While these media usually costs hundreds of pound (and make up the most expensive part of cultivated meat production), Meatly has brought it down to £1.

“Protein-free media in biopharma is not kind of new, but in cultivated meat is,” says Cruz, who is Meatly’s chief scientific officer. “And it depends also on the type of cells on the species – some are a bit more challenging than others.” From the beginning, Meatly had an objective to ensure that everything it does is “realisable, cost-effective, and food-safe.

“We’ve done a lot of nutritional analysis, safety analysis on the product,” Ensor chimes in. “It shows as a very similar nutritional profile to chicken breast and has all of the essential amino acids, fatty acids, minerals and vitamins that cats and dogs need to thrive.”

Meatly to begin with cultivated dog food

Currently, it has cells of one species, which can be an ingredient for both cat and dog food. “We’re seeing very good results, very similar performance,” says Ensor. Speaking of which, when Meatly’s impending approval was first announced, it was meant to be a cat food product that would cost £1.50 per 150g can. But now, the company will first roll out dog food instead.

“We’ll see whether we want to launch additional products after that,” he says. “We might just stick with the dog food.” Asked about the cat food product, he adds: “It depends on the manufacturing capacity… That’s part of the product development and prototyping we’re doing at the moment, deciding which we launch with, and how much emphasis we put on either of them, or both.”

This will likely feature a different partner than Omni, and while the CEO wouldn’t be drawn on a name, it is “one of the UK’s leading dog food brands”, he offers.

Hopefully we see cultivated meat entering the dog food space and be on the shelves of Pets At Home very soon to reduce the amount of meat-based products used in dog food.

There is sadness that Omni have not been chosen to partner with Meatly, as being a plant-based company, all ingredients chosen would have been chosen for sustainability with plant-based alternatives to fish and pork fat that is used most commonly in dog food brands from corporate pet food companies.

Article and information courtesy of Green Queen July 24

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