Vegan dog food in the UK has a fascinating history and such an exciting future!
The first commercially produced and marketed vegetarian dog food in the UK was “Happidog”, founded in 1980. The Happidog brand was later changed to “V-dog” due to a trademark dispute. V-Dog is a very popular brand originally made from wheat and soya. In 2022 they changed their recipe from soya to pea protein.
In 2003, a vegan-family business in Hampshire launched Benevo which has been the most popular vegan brand in the UK for all these years. It is exported to 40 countries now and we commend this company for its success, however, they have not changed their recipe since it was first formulated by them (not a vet nutritionist) in 2003. Our main concern with Benevo, is that they sell a tinned dog/cat food. The nutritional requirements of both these species varies so considerably so one of them or both of them are going to lack essential nutrients if fed this diet.
Veterinary-based dermatology company Vetruus started selling Solo Vegetal towards the end of 2018 (Vetruus now owned by Nextmune). It was initially brought in as a diet for dermatologists to use in exclusion trials as all the other diets were still animal based and didn’t guarantee helping diagnose food allergy as 40% of dogs still react to hydrolysed animal protein diets. As far as they saw it, it was the only vegetable based veterinary diet so realised it was quite unique and may offer a useful alternative for skin cases. Dr Sue Paterson was the first vet to recommend it on her website Virtual Vetderms.
The enormous popularity of 100% balanced Solo Vegetal has grown substantially over the years, as owners choose to feed their dogs solely with this food who are perfectly healthy and suffer from no skin allergies as the food is so palatable and so well balanced.
In November 2020, one of the very first corporate pet food companies Lily’s Kitchen brought out a vegan range of tinned food, closely followed by a second flavour Burrito Bowl in 2022. (Lily’s Kitchen is now owned by Nestle Purina). Both flavours are proving very popular and according to Purina, are one of their top sellers.
As the popularity of plant-based nutrition has grown, as well as the research into the health benefits, so too has the demand for so many new products. Since 2022, we have seen an explosion of nutritionally sound plant-based dog foods on the market and they continue to grow.
In 2023, we had the launch of the very first vegan dog food that is nutritionally complete without the addition of pea, soya or lentil protein. Give A Dog A Bean is the most natural of all the dog food diets that dogs with sensitivities can digest as it contains protein from dehulled faba beans, hemp and quinoa, digestive enzymes from papaya and pumpkin seeds, increased natural prebiotics from psyllium husks and kale, and Omegas from Algae for heart health.
Plant-based dog nutrition continues to grow at an exceptional rate and we are reminded that it is not a new concept by dog lover Elaine Avery from Cornwall who has fed her own dogs vegan diets for the last 30 years –
“In my 30 years of experience as a dog owner, I have seen so many significant benefits and improvements to chronic and severe health problems of the 9 dogs in my care and the many more I have known and helped over the years.
Including allergies and intolerances, digestive disorders, skin conditions, and all kinds of inflammatory diseases and the mobility issues overcome are outstanding.
It may only be anecdotal evidence but it can’t be disputed, while more recently studies are beginning to show less vet visits, improvements in overall health and longevity so science is catching up.”
– Elaine Avery (currently owns Raz, Missy and Holly)
Well done to Damien Clarkson and Judy Nadel from The Pack for adding to this really informative and very positive article about what will happen to Vegan Dog Food in 2024!! 🙌 🌱
Using microbial protein for the very first time in dog treats!
This first-of-its-kind protein is derived from bacteria that have been consumed by humans for centuries in foods such as kimchi, kefir, and sauerkraut
The longest, most comprehensive peer-reviewed study so far!
Domestic dogs maintain positive clinical, nutritional, and haematological health outcomes when fed a commercial plant-based diet for a year. Peer reviewed and published in PLOS ONE
Reasons Why Dog Owners Stop Feeding Raw Meat-Based Diets
The latest paper from April 2024 makes an astounding 85 papers against the use of raw feeding in our dogs
UK’s first meat cultivated cat food to launch!
The world’s first cans of cat food made with cultivated chicken to be sold in 2024 at Pets At Home!
Plant Ingredients in Dog Food
An enormously positive article about the use of plant-based proteins in pet food written by PhD Veterinary Scientist Jelena Suran in February 2024
Hills Pet Food Vets Sued
Colgate-Palmolive’s Hill’s pet food unit has been hit with a proposed class-action accusing it of conspiring with vets to disparage grain free and plant-based diets
Purina HA tins OR Give A Dog A Bean?
Let’s look at the ingredients in Purina HA tins with hydrolysed soya and pure sugars
HOWND named to World’s Most Ethical Businesses list
“Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day”
Will we see empty supermarket shelves of pet food in 2024?
As each country prepares to reach their zero carbon emissions agreement, we have meat-based pet food manufacturers panicking as Category 3 animal fat is also very valuable to the renewable diesel market
Hills Enters Cultivated Pet Food Market
Meatly to sell ‘first-ever’ cultivated pet food at Pets At Home
Successful Plant-Based Collaborations
Edgard & Cooper partners with Deliciously Ella for plant-based food launch
Peas, lentils and DCM in dogs
Dr Jo works for an independent vet practice in Devon and she asked some very valid questions during a lunch and learn about plant-based dog nutrition at her practice. Her main focus in practice is around treating dogs with atopic skin conditions due to sensitivities,...