This article from October 23 is enormously reassuring in how the big players such as Pets At Home are moving forward –
Supporting sustainable pet owners
An example of these kinds of environmental commitments can be found at Pets at Home, the UK’s leading pet specialist retailer with 453 stores across the UK, which has made huge commitments to net zero goals.
The Pets At Home 2022 Social Value Report stated: “We are in a unique position to support our customers to be sustainable pet owners by leading the way in providing sustainable choices across our pet care ecosystem. Our goal for the planet is to be net zero by 2040, this is an ambitious carbon reduction goal that aligns to the Science Based Targets initiative.”
But as with any significant cultural shift, especially when it comes to pets, challenges lie ahead. There is still a lot of market education to be done and retailers need to step up to the plate in the same way they have done in the plant-based human space.
There is reason to remain optimistic that in five to 10 years’ time, most dog owners will not think twice about regularly feeding plant-based products whether that is in the form of complete meals, treats or dental chews.
If this happens, perhaps collectively as pet parents, we’ll be actively taking a bite out of the climate crisis.
University of Liverpool Vegan Dog Food Study
Prof Alex German holds the position of Royal Canin Professor of Small Animal Medicine at the University of Liverpool
Using microbial protein for the very first time in dog treats!
This first-of-its-kind protein is derived from bacteria that have been consumed by humans for centuries in foods such as kimchi, kefir, and sauerkraut
The longest, most comprehensive peer-reviewed study so far!
Domestic dogs maintain positive clinical, nutritional, and haematological health outcomes when fed a commercial plant-based diet for a year. Peer reviewed and published in PLOS ONE
Reasons Why Dog Owners Stop Feeding Raw Meat-Based Diets
The latest paper from April 2024 makes an astounding 85 papers against the use of raw feeding in our dogs
UK’s first meat cultivated cat food to launch!
The world’s first cans of cat food made with cultivated chicken to be sold in 2024 at Pets At Home!
Plant Ingredients in Dog Food
An enormously positive article about the use of plant-based proteins in pet food written by PhD Veterinary Scientist Jelena Suran in February 2024
Hills Pet Food Vets Sued
Colgate-Palmolive’s Hill’s pet food unit has been hit with a proposed class-action accusing it of conspiring with vets to disparage grain free and plant-based diets
Purina HA tins OR Give A Dog A Bean?
Let’s look at the ingredients in Purina HA tins with hydrolysed soya and pure sugars
History Of Vegan Dog Food
Vegan dog food in the UK has a fascinating history and such an exciting future!
HOWND named to World’s Most Ethical Businesses list
“Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day”
Will we see empty supermarket shelves of pet food in 2024?
As each country prepares to reach their zero carbon emissions agreement, we have meat-based pet food manufacturers panicking as Category 3 animal fat is also very valuable to the renewable diesel market
Hills Enters Cultivated Pet Food Market
Meatly to sell ‘first-ever’ cultivated pet food at Pets At Home