Many job seekers today are evaluating practices based on their ‘greenness’ (environmental and social sustainability). Veterinary employees are more likely to be satisfied with their jobs if they are working for a practice that is perceived to be “green.” This results in greater retention of staff and a happier work environment.

There has also been a rise in owners choosing to transition their dogs to a plant-based diet prior to travelling abroad due to new regulations that came into effect in January 2022. These new regulations state that the personal imports of any meat and milk or their derivatives into the EU are no longer allowed. This includes any meat-based pet foods or treats.

Owners need to be made aware of this fact by vets at the practice when pet passports and vaccinations are discussed prior to travel. It would benefit a practice to have a supply of plant-based dog food available to benefit travelling pets as well as those dermatological or animal-protein intolerant cases requiring an alternative truly novel protein diet that they can be maintained on indefinitely.

Plant Ingredients in Dog Food

Plant Ingredients in Dog Food

An enormously positive article about the use of plant-based proteins in pet food written by PhD Veterinary Scientist Jelena Suran in February 2024

Hills Pet Food Vets Sued

Hills Pet Food Vets Sued

Colgate-Palmolive’s Hill’s pet food unit has been hit with a proposed class-action accusing it of conspiring with vets to disparage grain free and plant-based diets