Edgard & Cooper partners with Deliciously Ella for plant-based food launch
Edgard & Cooper has launched a new range of plant-based dog food lines in partnership with Deliciously Ella that we see lining the shelves in Sainsbury and other supermarkets in the UK.
The recipes are designed to allow dog owners to build a flexitarian approach, for their pets by introducing more fruit and veg into dogs’ diets. Their foods are not fully vegan as they use Vit D3 from sheep’s wool rather than from lichen or Algae as other companies do, so they are classed as vegetarian.
The range consists of kibble in small and large sizes, plus two dental stick lines, namely – Beetroot & Pumpkin Dry Kibble (RRP £9.99–£53.49); Carrot & Courgette Dry Kibble (RRP £9.99–£53.49); Doggy Dental Mint and Strawberry (RRP £3.39–£4.99); and Doggy Dental Apple and Eucalyptus, (RRP £3.39–£4.99).
Louis Chalabi, founder of Edgard & Cooper, said: ”While humans often spend a lot of time looking into their own diets to make them healthier and more sustainable, their pets can sometimes be overlooked. We’re thrilled to be working with Deliciously Ella to raise awareness about the amazing benefits a flexitarian approach to your dog’s diets can have.”
“As well as the dietary benefits, adding plant-based food into dogs’ diets lowers their environmental impact, emitting 43 per cent fewer carbon dioxide equivalent emissions (CO2e) compared to meat-based recipes, making them a sustainable choice for both dogs and the planet.”
Ella Mills, founder of Deliciously Ella, added: “Edgard & Cooper is (my dog) Austin’s absolute favourite for plant-based goodness, giving him the complete nutrients he needs while lowering his carbon footprint along the way.”
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There is reason to remain optimistic that in five to 10 years’ time, most dog owners will not think twice about regularly feeding plant-based products whether that is in the form of complete meals, treats or dental chews
Prof Rob Foale is a Small Animal Medicine Specialist and in October 2023, he produced a very balanced and interesting webinar on raw feeding of our pets
UK Pet Foods REMOVED the page on their website promoting anything to do with Vegan/Vegetarian diets