What Are The Top 5 Trending Current Internet Pet Food Searches?
This is so relevant as this directly effects what your pet owning clients are looking for and want. The following pet food attribute keywords increased in the number of times consumers searched for them in relation to pet food.
(See original article from Pet Food Industry)
Sustainable - 51.6% increase
Vegan/vegetarian - 23.4% increase
Plant-based - 70.2% increase!
Holistic - 7.2% increase
Human-grade - 22.5% increase
What Owners Are Listening To As Channel 5 Features Vegan Dog Food
This article shows how now a staggering 78% of British households are open to choosing a pet food formulated with alternative proteins!!
When asked which alternative proteins they would feed to their dogs, most dog owners would choose egg (77%), algae (61%) or vegetables (68%). Interestingly, although many of them would be open to feeding their dogs insect based diets (read here why insect-based diets have NOT been included in Sustainable Pet Food Association), these insect-based diets also generated the most negative responses!!