“We’re very clever and extremely resourceful – and we will find ways of preserving ourselves, of that I’m sure. But whether our lives will be as rich as they are now is another question.”
– Sir David Attenborough
“Sustainability is a motherlode of innovation.” – Harvard Business Review
Delivering value with a new product and capturing value in return as with a profit without regard to environmental and sustainable impact is not innovation, it’s exploitation. Innovation is usually driven by necessity, with our backs up against the wall. It also often emerges from the bottom up, because those on the “frontlines” working directly with customers or clients have the best and most immediate insights into their needs and pain points.
Plant-based vs Insect-based dog food
Insect Protein-Based Diets as Potential Risk of Allergy in Dogs, and Higher Cost
Fermented Protein Pet Food – the Future?
Is precision fermentation our future way to feed not only our pets, but ourselves too? Yes it most certainly is!
Cats dying after eating Avian-Influenza-contaminated raw pet food!
Does vegan cat food provide the solution?
Could our dogs or cats trigger an avian influenza pandemic?
As our memories of the last COVID 19 disappear, the potential for another pandemic looms and pets could play a role in transmitting it
Using microbial protein for the very first time in dog treats!
This first-of-its-kind protein is derived from bacteria that have been consumed by humans for centuries in foods such as kimchi, kefir, and sauerkraut
BVA says it is possible to feed dogs plant-based
The British Veterinary Association (BVA) has ended its opposition to (nutritionally-sound) vegan diets for dogs
The truth about ‘RSPCA Assured’ farms
The footage obtained from these farms, including distressing images of decomposing pigs, dying chicks, and salmon with missing eyes, is simply indefensible
The Great Protein Debate – Beef or Beans?
Dr Sue Paterson, RCVS President and Senior Vice President of the European Society of Veterinary Dermatologists interviews Dr Arielle Griffiths about Sustainable Pet Foods
University of Liverpool Vegan Dog Food Study
Prof Alex German holds the position of Royal Canin Professor of Small Animal Medicine at the University of Liverpool
The longest, most comprehensive peer-reviewed study so far!
Domestic dogs maintain positive clinical, nutritional, and haematological health outcomes when fed a commercial plant-based diet for a year. Peer reviewed and published in PLOS ONE
Reasons Why Dog Owners Stop Feeding Raw Meat-Based Diets
The latest paper from April 2024 makes an astounding 85 papers against the use of raw feeding in our dogs
Plant Ingredients in Dog Food
An enormously positive article about the use of plant-based proteins in pet food written by PhD Veterinary Scientist Jelena Suran in February 2024
