“We’re very clever and extremely resourceful – and we will find ways of preserving ourselves, of that I’m sure. But whether our lives will be as rich as they are now is another question.”
– Sir David Attenborough
“Sustainability is a motherlode of innovation.” – Harvard Business Review
Delivering value with a new product and capturing value in return as with a profit without regard to environmental and sustainable impact is not innovation, it’s exploitation. Innovation is usually driven by necessity, with our backs up against the wall. It also often emerges from the bottom up, because those on the “frontlines” working directly with customers or clients have the best and most immediate insights into their needs and pain points.
Raw dog and cat food fuelling spread of antibiotic-resistant bacteria
The very real and always present danger of this latest study yet again finding antibiotic-resistant bacteria in raw commercial cat foods!
UK Petfoods MUST Keep Up!
Using animal byproducts in meat and fish-based pet foods is NOT sustainable!
Cats dying after eating Avian-Influenza-contaminated raw pet food!
Does vegan cat food provide the solution?
Fermented Protein Pet Food – the Future?
Is precision fermentation our future way to feed not only our pets, but ourselves too? Yes it most certainly is!
Plant-based vs Insect-based dog food
Insect Protein-Based Diets as Potential Risk of Allergy in Dogs, and Higher Cost
Who is Mars Petcare?
Mars Petcare is a subsidiary of Mars Inc that originally started out selling confectionery such as Bounty bars, M & M, Milky Way. With a focus on sales of foods that people will keep buying due to the addictive nature of sugar, they moved into the pet food market...
Could our dogs or cats trigger an avian influenza pandemic?
As our memories of the last COVID 19 disappear, the potential for another pandemic looms and pets could play a role in transmitting it
Using microbial protein for the very first time in dog treats!
This first-of-its-kind protein is derived from bacteria that have been consumed by humans for centuries in foods such as kimchi, kefir, and sauerkraut
BVA says it is possible to feed dogs plant-based
The British Veterinary Association (BVA) has ended its opposition to (nutritionally-sound) vegan diets for dogs
The truth about ‘RSPCA Assured’ farms
The footage obtained from these farms, including distressing images of decomposing pigs, dying chicks, and salmon with missing eyes, is simply indefensible
The Great Protein Debate – Beef or Beans?
Dr Sue Paterson, RCVS President and Senior Vice President of the European Society of Veterinary Dermatologists interviews Dr Arielle Griffiths about Sustainable Pet Foods
University of Liverpool Vegan Dog Food Study
Prof Alex German holds the position of Royal Canin Professor of Small Animal Medicine at the University of Liverpool
